Michael Goshka, CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations, has highlighted the benefits of automating business processes. This article explores how this can be used to simplify work, reduce errors, and allow employees to focus on high-value tasks. Gashka argues that automation can significantly improve efficiency and quality, particularly in repetitive tasks where humans quickly lose track. The market for automation tools is expanding rapidly, offering a range of solutions. Business management platforms can manage tasks, projects, and team communication in one place, with features like automated task creation that replace sticky notes and reduce reliance on memory. The adoption of AI in businesses is increasing, with a potential increase of 72% in 2023. In marketing, AI can help firms segment target groups, helping them achieve better results with less effort.
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