Despite billions of investment in AI technology, its transformative potential remains untapped, according to a study by Andreessen Horowitz. The study revealed that 52% of top performers are now focused on content generation, while 51% of companies are using AI/GenAI for data analysis and 47% for internal and external communication. While GenAI has received much of the attention, its short-term applications overshadow the long-term strategic impact of intelligent automation (IA).IA, where AI enhances automation, can tackle complex tasks, make nuanced decisions and deliver near-human creative solutions. This synergy allows organizations to adapt to global challenges. Despite significant progress in IA adoption, there are challenges such as short term strategic focus, cross-functional governance gaps and talent shortages.
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