Software Experts has named Klaviyo the top marketing automation software for 2025, recognising its innovation in AI-driven automation, omnichannel connectivity, and first-party data strategies. The marketing automation platform unifies customer data across email, SMS, and other digital channels. It also provides comprehensive workflows that respond to customer behavior in real time. Kliviyo was established in 2012 by Andrew Bialecki and Ed Hallen and is now used by over 167,000 businesses worldwide to deliver personalized customer experiences. The platform offers 350+ pre-built integrations for businesses of all sizes and industries. As businesses navigate an increasingly competitive digital environment, it combines efficiency with personalization to deliver timely content that strengthens customer relationships and drives growth.
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