The article discusses how automation transformed the way marketing agencies operate, with a marketing agency director, Sarah, who experienced a period of manual reporting that took up 90% of her team time and resulted in hours of manual work. The author suggests that using AI and automation, a bi-weekly marketing campaign reporting system that automatically pulls data from Google Analytics, Facebook Ads, Databases and CRM systems, and sends client-ready reports directly to clients or internal teams, saving 90% time. The article also highlights the importance of automating reports to increase strategy, better decision-making, and happier clients.
Source
This post was brought to you by Wrk. Our bot looks for news related to automation and post daily.
