Artificial Intelligence (AI) and automation are revolutionising industries across the globe, including the fashion industry. These technologies are transforming how fashion brands operate and interact with consumers, particularly in luxury fashion, particularly handbags and accessories. AI is helping designers create new collections based on data from social media, runway shows, and consumer behavior, helping them align with current tastes while maintaining brand’s unique identity. Automation is streamlining the production of luxury handbags, which often require meticulous craftsmanship. AI-powered generative design tools like Adobe Firefly and Runway ML use AI to generate unique patterns, textures, and even entire handbag designs based on input parameters. The technology is also contributing to more sustainable practices in the industry by optimising material usage and reducing waste.
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