Demo automation, a sales and marketing technology that simplifies the creation and execution of product demonstrations, is used to enhance the buyer journey and empower businesses. This technology allows buyers to explore product capabilities at various stages of their journey and thereby demonstrates their solutions. It also reduces the time needed to create personalized demos and makes it easier for prospects and customers to understand your product’s features and capabilities. Demo automation can help companies shorten sales cycles, improve conversions, and implement more successful implementations. However, many businesses struggle to define where demo automation fits into their sales, marketing strategy. There are different types of demo automation platforms available, with live demos showcasing live versions of your product and POCs providing greater visibility into prospects’ engagement.
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