Business leaders are increasingly becoming more reliant on technology to meet their customer expectations and thrive in the industry. The rise in demand for simplicity and scalability has led to a shift in how businesses view technology, but also in how they embrace it. The shift towards AI-powered automation has led many industry analysts to change their perspectives on the market. Gartner has coined the term BOAT - Business Orchestration and Automation Technologies. The future of automation lies in integrated ecosystems, combining multiple automation technologies such as robotic process automation, business process automation (BPA), low code environments, integration services, AI and more, creating a unified platform that orchestrates work. This allows businesses to organize, automate, and continuously improve business processes, while simultaneously integrating all applications across their operation. The full value of Gen AI and its potential to be realized through a holistic approach to work orchestration and automation will only be realized if it is integrated through a work-overtive approach.
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