The accounting profession is facing a talent shortage and a need to adapt to a rapidly changing business world. Automation and artificial intelligence have been seen as promising tools for automating repetitive and time-consuming operations, but also raising concerns about their impact on the profession. The author argues that while machines are great at processing data, they lack the contextual understanding and ethical judgment human accountants bring to their jobs. As technology replaces entry-level positions, the workforce risks becoming deskilled and potentially creating a knowledge gap that could undermine the profession over time. Instead of perceiving automation as a threat, the accounting profession should consider it as an opportunity to rethink its value proposition. Accounting may be elevated from a numbers-driven discipline to one that provides strategic insights and business effects through integration of technology.
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