Henrique Setton, a serial Cofounder of SiliconHouse and LocalStove, has been named Chief Operating Officer (COO) of Pipefy, a global leader in AI-driven business process automation (BPA) solutions. Setton will manage Pipefy’s global strategy and operations, with over 20 years of B2B SaaS technology leadership experience. He has previously held senior leadership roles at DayForce and SAP, most recently as Vice President of Revenue Strategy, Operations & Global Demand Management for Dayforce. The companys business process Automation solution is used by hundreds of leading enterprises worldwide, including Visa, IBM, Coca-Cola, Volvo, Santander and Kraft Heinz.
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