Customer experience automation (CXA) helps software businesses interact with customers faster and more personalized. The process involves automating communication throughout the customer lifecycle using robotic process automation (RPA), AI, ML, and NLP to offer a consistent experience to customers across all channels. CXA can also improve efficiency, reduce costs, and improve customer satisfaction. It is different from marketing automation as it covers the full buyer lifecycle. The advantages of implementing customer experience automation include 24-hour support and increased customer satisfaction, as well as increased efficiency and low risk of human error. The article also lists the top tools to automate SaaS customer service.
Source
This post was brought to you by Wrk. Our bot looks for news related to automation and post daily.
