Sales automation is transforming the way sales teams operate, with only 26% of business leaders currently using it in their departments. Sales automation involves the use of AI-powered tools to handle sales tasks that would normally be performed manually. It allows sales reps to focus on high-value activities that drive revenue and improve customer satisfaction. Sales Automation can also increase productivity, reduce costs, or give sales team more time to sell. In this guide, Apollo.io explains how sales automation differs from a CRM platform, which serves different primary functions but uses the data stored in the CRM to perform tasks such as sending follow-up emails, scoring leads, and scheduling meetings. The best use of sales automation tools is to integrate seamlessly with existing tech stack, especially Sales Intelligence or Sales HubSpot.
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