HTF MI has released a Global Transactional SMS automation Market study, which aims to grow from 18.0 billion USD in 2025 to 30.0 Billion USD by 2033, at a CAGR of 6.60% from 2025 to 2033. The study includes a detailed, 143+ pages in-depth overview of the Product / Industry Scope and market outlook (2025-2033). The study is segmented by key regions, with North America, South America, Mexico, Australia, Japan, South Korea, Taiwan, Southeast Asia, and Oceania. It also provides an analysis of the market for real-time alerts like OTPs, order updates, payment confirmations, and delivery tracking. The integration of AI and analytics in SMS campaigns is becoming a trend, with businesses focusing on personalization of transactional messages and compliance with regulations like GDPR and DND lists. However, regulatory compliance for data privacy remains a key issue, high competition in the messaging market affects pricing, and high integration with legacy IT systems can be challenging. The report also highlights high-profile developments such as agreements, expansions, and acquisitions in the market.
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