Robotic Process Automation (RPA) has become a mainstream technology across many industries in the Middle East, with experts from Jackys Business Solutions, MAXimuz Technology and PROVEN Consult sharing their views on where RPA delivers strong ROI and how its role is evolving alongside AI and intelligent automation. RPAs business case has always been rooted in efficiency, particularly in high-volume, low-complexity functions like finance operations, HR onboarding, invoice processing and customer service workflows. However, this has evolved to be used to create new value through faster processing times, improved accuracy, enhanced compliance, and a more scalable digital workforce. Not all RPA deployments succeed equally, as organisations underestimate the importance of process assessment and change management. The future lies in integration with AI, Machine Learning, and intelligent document processing.
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