The article discusses the importance of integrating AI into marketing operations without over-investing in unnecessarily complex tools. Standalone task automation is a low-hanging fruit that can improve scalability and reduce human error in data-driven tasks, while allowing marketers to focus on higher-level tasks. These tasks include auto-tagging and categorizing incoming leads, cleaning and formatting data in CRMs, setting up A/B testing, and providing real-time quality assurance (QA) on email renders or web links. These are examples of how to use AI without compromising human skill. The article suggests that when used in the right situations, AI can be a true time-saver, with expectations that it will save professionals 12 hours per week by 2029.
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