The article discusses the best social media automation tools that can streamline marketing and increase your reach across multiple social platforms. Marketing teams currently spend 15+ hours per week managing basic social tasks, according to HubSpot data. Social media automators handle scheduling, monitoring, and reporting, and allow for seamless cross-platform execution. The author suggests that using these tools to reduce repetitive work and increase audience trust. Hootsuite, for enterprise clients, HootSUite, and Later dominate the list. SocialPilot, for small businesses on a budget, offers robust features and client reporting. Sprout Social’s ViralPost® algorithm automatically publishes at optimal times, Later’Sr’TikTok automation, for example, can boost conversions 27%+ using its UTM-tagged links. However, there are risks of automation if misused or robotic replies or irrelevant cross-posting.
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