The benefits of personalisation and data driven communications are clear, with 98% of respondents in a Keypoint Intelligence survey in America reporting significantly or moderately improved response rates. Personalised direct mail campaigns are 52% more likely to report a ROI and be valued, with 58% retained for future reference. However, many businesses struggle to implement these strategies due to the complexities associated with personalisation. Data driven automation enables clients to benefit from high value, personalized, printed communications with increased response rates and operational costs. It removes the complexity associated with using data from multiple sources to create unique communications tailored to each recipient. The use of data driven automation, intelligent templates, and seamless workflows empower businesses to deliver more personalised, targeted, and relevant customer communications.
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