Intelligent automation (IA) is a form of cognitive automation that combines artificial intelligence (AI) with traditional automation and business workflows to streamline operations that require manual human input. The use of intelligent automation can be a game changer for ecommerce businesses, maximising efficiency in both back-end and customer-facing processes. The technology combines AI technologies such as deep learning and natural language processing, robotic process automation (RPA), and business process management (BPM). Each element functions differently, with AI serving as the brain behind the intelligent automation process, and BPM providing a framework for managing workflows like customer service and order fulfillment. The benefits to intelligent automation include cost savings and increased employee productivity, allowing employees to use resources more efficiently. The most common use of this technology is in ecommerce, where customer data is collected efficiently and efficiently and then used to provide actionable insights for informed decisions.
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