A study by BluePaperclip has found that AI-driven CRM automation is a crucial factor in accelerating deal closure rates. The study found that companies using AI-assisted lead management and automation reduced their sales cycles by 31% on average. This indicates the transformative impact of smarter CRM strategies. The report also highlights the growing role of AI in CRM optimization and sales automation. It suggests that businesses are underutilizing AIs potential in their sales process, which allows them to prioritize high-priority leads and reduce tedious tasks. Industry analysts predict that by 2026, 75% of B2B sales organizations will use AI to improve sales performance.
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