The role of Artificial Intelligence (AI) has been transformed in marketing by helping organizations manage their operations and make informed decisions through the use of AI technology. This article discusses the role of AI in Marketing Automation, focusing on the complexity of complex data and its ability to interpret this information. AI can help organizations manage marketing operations while analyzing information for swift informed decisions. It can also help organizations create more efficient and simplified marketing activities, allowing for more time for strategy development and creative work. The article also discusses the potential business obstacles faced by businesses such as Amazon, eBay, and ride-sharing apps that constantly monitor customer behavior and fluctuate pricing. It also discusses how AI can offer dynamic pricing in real-time, tracking demand, customer behavior, and making adjustments in the market.
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