Sales funnel automation, which moves potential customers from the awareness stage to the customer journey, involves automated emails, SMS, and website actions to guide leads through the process. This automates routine check-ins and allows sales teams to focus on high-value interactions, such as nurturing strong leads, handling objections, and closing deals at the most critical points in the business. This article provides a detailed guide on how sales funnel automation works, how it works, who its best for, and a step-by-step process for setting up your first automated workflow.
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