Woodforest Financial Group, Inc., the parent company of Woodforest National Bank, has announced a strategic investment in Zelus Automation Platform, a Houston-based technology firm specializing in innovative software solutions for the banking industry. The investment aligns with Woodforests commitment to advancing technologies that improve banking operations and customer experiences. The companys flagship solution, SNAP (Simple New Account Platform), is designed to streamline the account opening process for financial institutions. SNAP integrates directly with a banks core operating system to reduce data entry, ensure process consistency, minimize errors, and shorten customer waiting and staff training times. Russell Bond, CEO of Zelus, said the investment is a powerful endorsement of his mission to transform banking operations through intelligent automation.
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